This week’s topic is the infamous Google quality score, everyone bow to its greatness as this is what control how much you pay for your click and the frequency your ad  is displayed.  I don’t know about all of you, but the more I think about quality scores, the more my head hurts. Seriously, this is one of the true key success factors of your pay per click marketing campaign and how you can get the best ROI and conversion rates possible.

What does all of this mean? Well, let’s put in in layman’s terms. If you don’t have the right tools and support in place you aren’t going to get all of the results you want. Google quality score is a simple mathematical equation decided on by the following pieces of your pay per click campaign:

  • Landing Page Relevance
  • Ad Copy
  • Unique Content
  • and Honoring your statements

What’s all this mean? Well essentially this means you have to do your research and stand up to your convictions.

Landing Page Relevance

This is pretty straightforward people. If you are going to advertise about a service, product or offering, then you better drive people to a page that is relevant to that topic.

Ad Copy

FREE… Sunday. Sunday.Sunday.. I don’t think so, the more unique you can get with your ad copy that is in line with your keywords for your campaign the better off you will be in your quality score.

Unique Content

Just because you say tomato and I say tooomato doesn’t mean you have unique content that Google has never seen before. If you are going to promote a product in PPC marketing be sure it is relevant and a unique way of promoting it.

It’s all about honor

If you say in your ad something is FREE or available now. You better deliver or your quality score will suffer and you will pay for your lack of honesty. Let’s think about what your mother always told you “liars and cheaters never win.” Be honest about what you are selling and stick to the basics!

So yes, at the end of the day Google quality score is a much talked about topic that many businesses ignore and pay dearly for it. Please, to be successful, don’t ignore the tools that are put in front of you. Google has put the quality score in their resources for a reason. Don’t bite the hand the feeds you and the pay per click leaders will get you the prize.